The 7 Pillar Mortgage Pro
Welcome to this edition of Impact Your Way! In this issue, we explore the “7 Pillar Mortgage Pro” strategy—a comprehensive approach designed to help mortgage professionals diversify their business streams, set clear goals, and achieve consistent growth. By focusing on seven key areas, you can build a resilient and thriving mortgage business. Back in the early 2000's I was able to 4X my personal production by using this strategy.
The “7 Pillar Mortgage Pro” strategy emphasizes the importance of diversifying your sources of business to ensure stability and growth. By cultivating relationships across various sectors, you can create a well-rounded and sustainable business model.
Realtors
Building strong partnerships with real estate agents can provide a steady stream of client referrals. Focus on establishing trust and demonstrating your value to their clients.
Builders
Collaborating with builders allows you to tap into new construction projects, offering financing solutions to prospective homebuyers.
Commercial Lending
Engaging with commercial real estate professionals can open opportunities in the commercial lending space, diversifying your portfolio.
Financial Planners
Partnering with financial planners enables you to assist clients in aligning their mortgage decisions with their overall financial goals.
Insurance Agents
Working with insurance agents can lead to mutual referrals, as clients often seek both mortgage and insurance services simultaneously.
Corporate Benefits
Offering mortgage services as part of corporate benefit programs can expand your reach to employees seeking home financing options.
Event Networking
Attending industry events and networking opportunities allows you to connect with potential clients and partners, broadening your professional network.
Implementing the 7 Pillar Strategy
To effectively implement the 7 Pillar strategy, consider the following steps:
• Set Clear Goals: Define specific objectives for each pillar, such as the number of new partnerships to establish or referral targets to achieve.
• Consistent Action: Dedicate time each day to activities related to each pillar, ensuring consistent effort across all areas.
• Track Progress: Utilize the tools in the 7 Pillar Mortgage Pro to monitor your activities and outcomes, allowing for adjustments as needed.
• Provide Value: Focus on how you can add value to your partners and clients within each pillar, fostering strong, reciprocal relationships.